How I Simplified The Podcast, Blog & YouTube Content Creation For My Small Business
This blog post is for any female small business owner who wants to have a blog, podcast and Youtube Channel without feeling overwhelmed.
Introduction
As solopreneurs with small businesses, there’s an awful lot to juggle in our daily business lives!
There’s this enormous pressure to be visible in as many spaces as possible, in order to get eyes on us, to bring organic traffic to our businesses.
It’s not always easy to be everywhere as a small business owner, and you can quickly become overwhelmed and burnt out with the volume of work needed to show up on social media, and in blogs, podcasts and on YouTube channels.
I wanted to be able to produce content for my blog, my podcast and my YouTube channel, without it taking over my life.
I needed a system to do this that would be simple, and that would work.
I’ll share that system with you below.
Why You Need A Simple System For Blog, Podcast And YouTube Video Creation
Having a simple system will mean you can get more content out, in less time, without it burning you out.
That’ll be beneficial to you, your audience and your business.
You don’t have to show up in all three spaces if you don’t want to, and in fact in my community, I suggest ladies choose one of these three spaces to focus down hard on initially, to save overwhelm and burnout.
However, there may come a point in time where you’re ready to be visible in each of these spaces, and this system will help you do that more easily.
The Simple System To Create Blogs, Podcasts And YouTube Videos
- Start With Your Blog
This is always the starting point for me.
I use Pinterest as a driver of organic traffic to my blog. So when I want to write a new blog post, I start with research on Pinterest to find Pinterest friendly topics people are in the platform searching for, that I can write about.
I highly encourage you to do this, because Pinterest can be a driver of huge volumes of traffic to your blog posts, your podcasts and your YouTube episodes.
Starting my research on Pinterest is key to my blogging strategy, because I can drive high volume organic traffic from Pinterest to my blog. I have ads set up on my blog to create passive income. So the more traffic I can get to my blog posts, the better.
I do have a blog post that shows you how to use Pinterest to find the best topics to blog about. You can read that blog post here.
Once I know the Pinterest friendly topic I’m going to blog about, I go ahead and write that blog post in full, edit it as necessary, and I send it live.
- Repurpose
The second stage is simple.
Once I have a blog post live, I have a script.
I can use that script (either on screen or printed out), as a base to record a podcast and YouTube episode.
I create the content for both these spaces in one sitting.
You don’t have to do anything complicated here.
I sit at my desk with my MacBook slightly to one side of me on the desk with Screenflow set up as my video recording software.
I have the notes from my blog on paper, on the desk in front of me.
I hit record on Screenflow.
I then use the blog script to start talking about the topic in that blog post.
I don’t have my face fully to camera whilst I’m recording and reading from my blog post script.
In fact, I can look down and read from my script, and turn my face to camera when I want to add or expand on anything that’s in the script from my blog.
There’s absolutely nothing wrong in doing this, you don’t have to be face to camera newsreader style all the time.
I never read the blog script verbatim. That can sound too robotic. Instead, I try to make my style more chatty, adding more angles and thoughts as I go along, keeping things easy and informal.
This works, and it makes YouTube video and podcast content creation much more simple. - Sending The Podcast And YouTube Video Live
Once I’ve finished recording the video I sit and make any edits to it inside Screenflow. Yes, it’s ok to make mistakes that you edit out! I do this with every video I create.
Screenflow is just one piece of software you can use to record and edit videos. It’s my preferred choice of video recording and editing software.
There are alternatives like Capcut (you can use this on mobile and desktop). Capcut is a more cost effective way to edit videos, however, you cannot record inside Capcut. You would have record your video on a smartphone or other device, and then upload into Capcut to edit.
When I’ve edited the video, I download it as an MP4.
I can then upload the video right inside YouTube and send it live.
I can also go to my podcast platform (Buzzsprout) and upload the MP4 video there. I don’t have to extract the audio before doing this. I just upload the whole video inside Buzzsprout, and it automatically extracts the audio for the podcast episode.
I’m pretty sure other podcast platforms will do the same.
I’ve now sent a blog post live, and I’ve re-purposed that blog post over to both YouTube and my podcast. As a result, I’ve got that same piece of content in front of three different audiences, in three different spaces.
Keeping Things Simple
This system is the easiest way I’ve found to create content that can be cross posted to different platforms, to bring the biggest organic traffic results to my business.
Once you follow this system a few times, it becomes much easier than trying to create content for each platform individually.
Remember, whether you blog, podcast or use YouTube, you still need to understand good strategy for each of those spaces (for example great headlines and thumbnails on your YouTube videos, great headlines and descriptions for your podcast episodes).
The point of this post is to show you how you can take every blog post you write, and re-purpose it quickly and easily over to your podcast and YouTube channels, saving you a huge amount of time, and making content creation easier for you.
Conclusion
If you want to be visible on a blog, podcast and YouTube channel, and you’re a female small business owner working solo, it’s essential you make the process of creating content for these spaces as simple and effective as possible.
You don’t want to burn out. You don’t want inconsistency in any of these spaces.
Use the system above and see how it works for you.
Remember to use Pinterest to pin to each of the pieces of content you put out in all three of these spaces.
Pinterest can drive INSANE amounts of organic traffic to these platforms, when you know how to use Pinterest well.
You can find out how to maximise Pinterest for organic traffic for your small business inside my Pinterest Masterclass.
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