How To Use Pinterest To Grow Your Blog -

BONUS MATERIAL: FULL PINTEREST MASTERCLASS – EVERYTHING YOU NEED TO UNDERSTAND TO GET ORGANIC RESULTS ON PINTEREST

This post is for any female small business owner who would love to use Pinterest to drive high volume organic traffic to blog posts.

Introduction

Right now Pinterest has the capacity to drive huge volumes of organic traffic to your blog posts.

There are ladies in my community who are getting 30,000+ outbound clicks to their blogs EVERY MONTH.

This volume of traffic has enabled them to have five figure ad revenue on their blogs, to add hundreds of people to their mailing lists, and direct hundreds of people to their paid for products and services on Etsy, Shopify and standalone websites.

You can create a blog that makes you money, and a great way to make this happen, is to use Pinterest to drive as much organic traffic to your blog as possible.

I’ll share some tips in this post that will help you do that.

Let’s dive in.

Set Up A Pinterest Business Account

First things first. When it comes to using Pinterest to drive traffic to your blog, you’ll need a Pinterest business account to have a successful Pinterest strategy, that drives high volume organic traffic to your blog.

You can swap a personal Pinterest account over to a business account, or you can set up a business account from scratch inside Pinterest.

This is a simple process. All you need to do is go to pinterest.com and either log in to your personal account, or hit the sign up button on Pinterest’s home page.

If you’re swapping a personal account over to a business account, simply go to your pinterest profile, find the settings tab, choose account management, and you’ll find the option there to convert to a business account.

Having a business account on Pinterest gives you access to a wide range of metrics – great for keeping an eye on what’s working well with your Pinterest strategy. You also have the ability to claim websites in your settings area – this provides you with more insights, and ensures your brand name appears on every pin created from your site.

HOW TO USE PINTEREST TO GROW YOUR BLOG - TEXT ON WHITE BACKGROUND WITH PINK BORDER

Optimize Your Pinterest Profile

Optimizing your Pinterest profile enables Pinterest users to have a birds eye view of your business – who you are, what you do, what you offer.

You should use relevant keywords in your Pinterest profile, this helps Pinterest understand what your account is about.

You should also have a url link in your profile, that enables people to go one step deeper into your business. That url should ideally be a lead magnet url, to help get people on to your mailing list.

Create Visually Appealing And Click-Worthy Pins

It’s essential to create great click-worthy pins.

Your pins are like your shop window. They need to stand out in Pinterest’s home feed enough that they cause people to stop the scroll and engage with your pins.

This is the first step to getting people to your blog posts from Pinterest.

Without pin images that are eye catching enough to make people stop the scroll, getting blog traffic from Pinterest will be hard.

So use bold fonts, and have clear high-quality images and bright colours on your pins to help them stand out.

Identify Your Target Audience And Understand Their Interests

This is hugely important.

Your goal with your blog posts should be to write content that’s going to appeal to your target audience on Pinterest.

How do you do this? You start by researching what your audience is looking for inside Pinterest.

This is not difficult to do!

Just go to Pinterest and type keywords into the search bar that are keywords relevant to your niche.

See what keywords Pinterest populates.

Write about those keyword topics in your blog posts, so that you can then pin about those topics on Pinterest.

Here’s an example. Let’s say I create bullet journal layouts, and I blog about bullet journaling. If I go to Pinterest and search for ‘bullet journal’ in Pinterest – I get the following results:

list of keywords from Pinterest following a search for 'bullet journal' inside the platform.

Immediately I have a number of topics I can write blog posts about, that I know people who love bullet journalling are inside Pinterest searching for.

I can now pin to those blog posts from Pinterest, knowing that they stand a good chance of being seen, engaged with, and clicked through, because people are searching for those topics on Pinterest.

If I randomly write blog posts without any prior research in Pinterest, I may end up writing about topics there’s very little interest for inside Pinterest.

So start every blog post with research inside Pinterest, to find the right topics to create posts about.

This will significantly increase the chances of you getting organic blog traffic from Pinterest.

Remember – you’re writing for topics in your niche that your audience is going to find value from.

Choosing The Right Keywords For Your Pins

When you send any pin live on Pinterest, you should be using relevant keywords on those pins to help with your Pinterest SEO.

This means having text overlays on the pins that are keyword optimized, and having pin titles and pin descriptions that are keyword optimised.

I cover keyword optimisation for Pinterest in more detail in this blog post: How To Search For The Perfect Keywords On Pinterest.

Using the right keywords for your pins helps Pinterest index those pins properly, so that they are shown to the right people inside Pinterest.

Using the best keywords for your pins, pin titles, and in your pin descriptions will improve the chances of your pins being seen and engaged with, and getting traffic to your blog posts as a result.

It is absolutely essential you understand how to use keywords inside Pinterest.

Great Pinterest SEO is based around keywords – it’s how the platform works, and how Pinterest indexes all content, to show that content to the right people in the platform.

You cannot have a successful Pinterest account without use of the right keywords for good Search Engine Optimization on the platform.

Understand how to find and use the right keywords throughout your Pinterest account, and use keywords as the starting point for all of your blog topics.

Doing this will put you in the best position to drive large volume organic traffic from Pinterest to your blog.

Be sure to check out my other blogs about Pinterest. They will all help you understand how to maximise your success on Pinterest. You can find all of those blog posts here.

My free Pinterest guide and my Pinterest Masterclass will also give you all of the up to date strategy you need to win on Pinterest.

Understand The Ideal Pin Dimensions And Formats

Whilst you might not think this is important. It is.

Using the ideal pin dimensions will help your pins stand out.

I always recommend a pin size that is 1920 pixels in height by 1000 pixels wide.

This pin size provides you with a longer pin that you can add more text/imagery to, at the same time ensuring your pin content does not get cut off top or bottom in Pinterest’s home feed.

Consistently Pin Fresh And Relevant Content

This is another key part of your blogging strategy using Pinterest.

One thing Pinterest loves is fresh and relevant content. There are some tips to understand around this:-

Every pin you put out on the platform should be a fresh pin. This means it should be a pin design you have never used before.
Every pin you put out on the platform should be spaced 6-10 days apart, if it is a pin going to a url you have pinned to before.
Adding new urls to the platform is hugely beneficial for your Pinterest growth, and the more you can do this, the more quickly you’re likely to see great results on Pinterest.
Make sure all pins go to relevant urls. You should not, for example, put a pin out with the title ‘carrot cake’, and that pin go to a recipe for chocolate brownies.
It’s tempting to keep throwing out lots of new blog posts in order to get new urls on Pinterest. However, if those blogs are poor quality because they’re rushed blog content in order to get a new url out, this could impact your blog success longer term.
Set a realistic goal around the number of blogs you can send live each month. For me right now this is two new blogs a month. I can maintain that schedule consistently.
Be sure to pin your pins to relevant boards. This is part of good Pinterest SEO. You would not pin a pin that says ‘crochet socks’ to a board named ‘crochet hats’.

Full Pinterest Masterclass With All The Strategy You Need – Click The Image Below For Details!

Have The Best Blog Content

This comes down to more than just giving great value in the blog content you write.

You need to make your blogs as appealing to your audience as possible.

Let’s look at some tips around this.

Many bloggers put too much ‘cotton wool’ content in their blogs (meaning fluff content that is filler content without value).

Lots of bloggers do this to create longer form content they can fill with keywords, to hopefully make it on to the first page of Google. Whilst once upon a time this might have worked, these days, it is no longer good blogging strategy.
You need to make sure you’re delivering results to your audience as quickly as possible in your blog posts. Using too much filler content early on in your blog could cause people to leave, creating a high bounce rate on your blog.
These days, Google likes to see ‘helpful’ content in blogs. So if you’re trying to get traffic from Google as well as from Pinterest, you should, as much as possible, get to the meaty content in your blogs as early as you can.
Be sure to use appropriate headings in your blog posts, to make them easier to navigate (I use header 3 formats for my blog post content headers).
Be sure to break your blog posts up into easy to read sentences and paragraphs.
Be sure to use simple vocabulary, because no-one wants to feel like they’re reading an encyclopaedia in your blog.
Have pinnable images in your blog posts. You don’t have to go overboard with this, but you should have one or two good pinnable images, so that people can pin from your blog post to their Pinterest account. This will help with your Pinterest growth.
If you use WordPress for your blog, you can use a plugin called jQuery plugin that automatically places a pin it button on each image on your blog, making that image instantly pinnable.
Have social sharing buttons on your blog posts. This allows people to share your blog to their social channels, increasing the number of people who may then visit your blog.
If you’re using WordPress for your blog, use a free plugin like YOAST so that you can add meta data to your blog posts. This is fairly straight forward to do. YOAST tells you what to add in the meta data section that will appear at the end of each of your blog posts as you work on them in the admin area of your WP dashboard.

Join Group Boards For Collaborative Growth

Being part of group boards (that are relevant for your niche), can increase the traffic to your blog.

However, you need to be careful about the group boards you choose to be part of.

Make sure those group boards are active, have current content, and are larger than your own account when it comes to impressions.

If you have a young Pinterest account, I would suggest holding back on joining group boards until your account is more established, and you’re able to join bigger, more successful group boards.

Groups boards can really help drive more traffic to your blog when you join the right boards.

Use Analytics To Track Your Performance

Pinterest gives you great metrics that help to inform you about the best performing pins on your account.

That information can be used to double down on the right topics to pin and blog about.

On my own Pinterest account (and blog), I write and pin about some core topics:

Pinterest strategy
Blogging for beginners
Email marketing
Canva tips
40k goals
Small business success
Etsy tips

When I look at my Pinterest metrics (which I do – all the time!), it’s always noticeable that the pins that perform best are those that are about Pinterest strategy, Blogging for beginners, Etsy tips and Canva tips.

Email marketing, 40k goals, and small business success pins never fare as well.

This is why most of my blogging and pinning strategy focuses more on content related to Pinterest, blogging, Etsy and Canva tips. Those are the pins that perform best for me, and bring most traffic to my blog.

Follow the metrics. Do more of what’s working best. Keep researching topics on Pinterest to find more blog topics you can write about.

Your goal is to continuously improve your Pinterest strategy based on the analytics Pinterest gives you.

Write and pin for Pinterest users, not for yourself.

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Monitor Trends To Keep Your Content Timely

Keeping an eye on Pinterest trends can be really useful for certain niches.

I don’t often find them useful for my business, but if you’re in certain niches on Pinterest (beauty, home decor, self care, travel, fashion, food, seasonal stuff and more), it’s worth keeping an eye on Pinterest trends, as this can tell you what’s working really well on Pinterest now, and likely to work well in the near future.

Knowing this information can help you write blog posts about topics that will perform well during trending periods.

You can get to Pinterest trends through your Pinterest account (on a laptop, go to Pinterest, hit the three lines top left corner, next to the word ‘Pinterest’, and choose Pinterest Trends under the analytics section), or simply type: trends.pinterest.com into your browser.

Promote Your Pins Through Other Platforms

Whilst it might not make the most enormous difference, it’s worth promoting your Pinterest account and pins in other spaces.

Traffic is traffic after all.

Make sure you’re telling your audiences on social media that they can find you on Pinterest. Send emails to your list with links that encourage your list subscribers to go to your best performing pins. Have links in your social profiles to your Pinterest account. Every little bit helps.

It also goes without saying that you should be promoting your blog posts in all of these spaces too.

Encourage Your Audience To Engage With Your Content

This is not talked about that much by other Pinterest strategists, but Pinterest does take into account followers of your Pinterest account, and comments on your pins when it is looking at the overall health of your account.

For this reason, it’s worth encouraging people to engage with your pins/account, by following you or commenting on your pins.

Be sure to reply to any comments people leave on your pins (unless they are spammy).

Secret Boards

Any pins you pin/repin that are not relevant to your Pinterest account and boards, should be kept on a secret board, so that Pinterest does not consider those pins as part of your overall account and strategy.

If your Pinterest account is about dog training, and you’re saving pins that are about carrot cake to boards that are live – this could confuse Pinterest as it tries to understand the nature of your account.

Any pins for you, unrelated to your Pinterest account, should be kept on secret boards.

Best Practices For Pinterest Marketing

Here are a few more tips to help with your Pinterest marketing:

Have a consistent plan to introduce fresh content to the platform as much as possible.
Be sure to use good board names that are keywords you’ve researched inside Pinterest.
Keep pins on boards relevant to that board.
Make sure your blog articles are relevant to your end user, and match topics you’ve researched inside Pinterest.
Stay consistent with your pinning schedule. If it helps, create pins in advance in a time blocked session, and use a scheduler to pin them. I use Pinterest’s native scheduler and create and schedule all my pins a week in advance.
Remember Pinterest will play a crucial role in sending organic traffic to your blog. It can be key to the success of your blog.
Make sure you’re creating eye-catching pins.
Make sure you have blog pins (pinnable pin images) in each blog post.
Use keywords on your pin images, in your pin title and in your pin descriptions.
Make a board secret if it does not relate to the nature of your Pinterest account.
Create valuable content for your audience in your blogs, make sure it’s relevant content that they’re going to be able to make use of.
Always respond to your engaged audience, both inside Pinterest and over on your blog.
Be sure to make the destination link you attach to any pin, relevant to that pin. Don’t add a destination link to a chocolate cake, on a pin that promotes a carrot cake.
Remember Pinterest has millions and millions of monthly users – it can be an incredible platform to use to drive organic traffic to your blog, if you have good Pinterest strategy, and stay consistent in the platform.

Conclusion

A consistent presence on Pinterest will serve you well. Having great pin designs with bold, attention-grabbing fonts will help your pins stand out. Making sure you’re pinning and blogging for good Pinterest user intent will help people engage with your pins and blog.

Pinterest can be your best go-to resource to help you drive organic traffic to your blog, especially since Google went through multiple updates that have seriously impacted the Google traffic for so many bloggers.

Remember to check out my deeper Pinterest resources and other Pinterest and Blogging posts below – they will all help you maximise the success you achieve both on Pinterest, and in your blog.

Drop a comment if you have any questions – I’m here and happy to help.

THE BEST BLOGGING STRATEGY USING PINTEREST

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HOW TO FIND PINTEREST FRIENDLY TOPICS FOR YOUR BLOG POSTS

15 Best Pinterest Tips For Bloggers