HOW TO CHOOSE TITLES FOR YOUR PINTEREST BOARDS
Bonus Material: 50 Best Pinterest Tips Free Guide
This blog post is for all female small business owners using Pinterest to drive organic traffic to their small businesses.
Introduction
Pinterest can be an incredible platform to use, to drive organic traffic to your small business – including to your products and your services.
My success on Pinterest far outweighs any success I have achieved on social media.
My current pinning strategy involves pinning just two fresh pins a day, 5 days a week.
Ladies in my 40k community are seeing astronomical growth on Pinterest in a short period of time, again, far outstripping any gains they’re making on their social platforms.
However, you have to understand how to do Pinterest the right way, and that includes;
- Understanding how Pinterest works as a platform.
- The up-to-date strategy Pinterest wants you to use.
- Making sure you have a keyword optimised Pinterest account.
Part of keyword optimising your account includes choosing the right titles for your Pinterest boards.
In this blog post I share WHY Pinterest wants you to choose the right titles for your boards.
I’ll also cover how you need to choose titles that are not only relevant to what you’ll be pinning on Pinterest, but also making sure your boards (and your pins) relate to what Pinterest users are inside the platform searching for.
Let’s look at How to Choose Titles For Your Pinterest Boards.
1. The Role Of Pinterest Board Titles
As Pinterest is a keyword optimised platform, it’s essential that you do research inside Pinterest, to find long-tail keywords you can use for your Pinterest board names.
Like social platforms, Pinterest has an algorithm, and that algorithm crawls every part of your Pinterest account, to learn what your account, your boards and your pins are about.
The algorithm does this so that the information that is crawled from your account can be indexed by Pinterest, to show your content to the right Pinterest users inside the platform.
The best way to find suitable names for your board titles in Pinterest is through Pinterest’s search engine.
2. Searching For The Right Board Titles
Let’s talk about searching for the right board titles for your Pinterest account.
The best way to show you this is with an example.
Let’s say my business is all about creating healthy vegan desserts.
I want some boards on Pinterest where I can pin great images of recipes I have for different vegan desserts I’ve made.
My first goal will be to go to Pinterest, and use Pinterest’s search bar to start looking for long-tail keywords that are being searched for in the platform for vegan desserts.
The searches I perform need to be keywords that relate to healthy vegan desserts that I could potentially use as board titles.
When I type the phrase ‘healthy vegan desserts‘ in to the Pinterest search engine, these are the results that Pinterest shows me:
This gives me four different long-tail keywords – any of which I could use for board titles on Pinterest.
Using one of these long-tail keywords for a board title, means that any Pinterest user searching for healthy vegan desserts in Pinterest is more likely to see my pins, as long as I have the long-tail keyword ‘healthy vegan desserts‘ as part of my board title, and on any pin, pin title and pin description.
So I can create one board in Pinterest with a board title that is the long-tail keyword ‘healthy vegan desserts easy‘.
And I know that my pins on that board have the potential to be found for any keyword searches that are a combination of this long-tail keyword, including: ‘healthy vegan desserts‘, ‘vegan desserts‘, ‘easy vegan desserts‘ and ‘healthy vegan desserts easy‘.
Perhaps I also want a couple more boards that are more niche to the desserts I create.
For example, I may want all of my chocolate vegan desserts to be on one board.
So if I go back to Pinterest, and I search for ‘healthy vegan desserts chocolate‘, Pinterest shows me the long-tail keyword:
I now have two boards;
- ‘healthy vegan desserts easy‘ for any vegan dessert recipes that are super easy.
- ‘healthy vegan chocolate desserts‘ to showcase all my chocolate vegan desserts.
I could also have a third board ‘healthy vegan strawberry desserts‘ if I make a range of those, or I could have a board that’s from my first search shown above ‘healthy vegan desserts no sugar‘.
My point here, is that I’m creating board titles from the searches I perform in Pinterest, rather than making up my own title.
For example, naming one of my boards ‘jenny’s vegan delights‘ is unlikely to work effectively with Pinterest’s algorithm, or for my Pinterest account.
3. Why Keyword Optimised Boards Matter So Much
As already mentioned, when you keyword optimise your Pinterest account (including your board titles), you’re educating Pinterest what your account and boards are about.
Pinterest wants to make a connection between your Pinterest profile (bio), your board titles and the pins you’re putting on those boards.
This all helps Pinterest index you account, show your pins to the right people, and make sure that your account is not a spammy one.
You would not want to have a board title ‘healthy vegan desserts‘ and then drop recipes for vegan casseroles on it.
That would be a disconnect, and if done too much that could cause Pinterest to see your account as spammy.
The pins you put on Pinterest should always be pinned to relevant boards.
Your pins should have a pin headline that connects it to the board title through the use of keywords.
That pin headline can be added as text overlay on your pin image. You can do all of this inside Canva.
In addition;
- Your Pinterest pin descriptions should contain the keywords on your board.
- Your pin title should contain keywords that match your board.
This all helps Pinterest make a clear connection between your boards, and the pins you put on those boards.
And that in turn helps Pinterest show your pins to the right audience (your target audience), who are inside the platform searching for the keywords that you’re using.
If you have good correlation between your board titles (making sure they’re keyword optimised), and the pins you put on that board, it can help make sure Pinterest shows your pins to the right Pinterest users.
4. Crafting Your Best Pinterest Board Titles
When you’re in Pinterest creating any new boards, or indeed looking at boards you might already have in place, it is essential to make sure you research the right long-tail keywords that you can use for your board titles.
The right keywords can make a huge difference to your success on Pinterest.
Strong board titles work.
I suggest you search for long-tail keywords for your boards, rather than using shorter keywords that have more competition.
For example, ‘vegan recipes‘ would be a shorter keyword.
Whilst there’s nothing wrong with that keyword, it will have high competition.
You’re much more likely to have your pins put in front of the right audience if you use longer-tail keywords such as “healthy vegan desserts”.
This also helps you attract the audience who are inside Pinterest using Pinterest’s search engine to look specifically for desserts.
Your pins have a greater chance of being found through the long-tail keyword you use, rather than a shorter keyword like ‘vegan recipes‘.
Using ‘vegan recipes’ means your pins could be lost amongst millions and millions of general vegan recipes, rather than those focused solely on desserts.
So longer-tail keywords are the way to go.
5. Let’s Not Forget Board Descriptions
Let’s talk about the importance of Pinterest descriptions for your boards, because keyword optimisation for your boards goes deeper that just the board title.
You have the ability to write a description for each of your boards on Pinterest.
It surprises me how many Pinterest account holders do not do this.
When writing descriptions for each of your Pinterest boards, you should again utilise keywords within your description.
You can re-use the long-tail keyword you have used as the title of the board in the description.
And you can also add other relatable keywords to your board description as well.
Let’s go back to the board that I have named ‘healthy vegan desserts‘.
For the board description I could write:-
“Find my gorgeous range of healthy vegan desserts, that are easy vegan recipes you can make at home. Recipes include chocolate vegan desserts, sugar free vegan desserts and raw vegan desserts. You’ll find vegan cookies, vegan cake, vegan cupcakes and more! Indulge yourself with some tasty vegan delights – healthy for all the family.”
All of the text in bold in that description are keywords in Pinterest.
This helps maximise the chances of any pins I create being found by Pinterest users when they search for vegan recipes that relate to any one of the keywords used in the board description.
Using that range of keywords in the board description means I am still able to educate Pinterest what my board is about.
So if I create a recipe for healthy vegan cookies, and on the pin I create for that recipe I have text overlay that says ‘healthy vegan desserts‘ and ‘chocolate vegan cookies‘, I’m linking that pin to my board title, and to the ‘vegan cookies’ keyword I have in the board description.
Here’s a mock up of how that pin might look:
This all counts towards good Pinterest strategy, and Pinterest success, helping my pins show up in Pinterest search results.
6. Pinterest Best Practices
As a small business owner, part of your Pinterest marketing strategy should be to make sure you’re using relevant keywords right the way across your pinterest business account.
You also need to make sure your board titles and your Pinterest board descriptions are keyword optimised. This is a large part of your Pinterest strategy.
Take time to research inside Pinterest to find Pinterest board name ideas you can use that are good for specific boards inside your Pinterest account.
Keyword optimise your boards and pins to get your content inside Pinterest in front of more people.
Remember Pinterest is a very visual search engine, you need good looking images and design on your pins, but even with that said, you still need to use Pinterest keywords through your account.
Visuals on their own will not be enough to make your Pinterest account a success.
Use the Pinterest search bar to find keywords for Pinterest board ideas, that are suited to your business and to your ideal customer.
Pin relevant pins to each of your boards consistently.
Use the same type of keywords on your pins, pin titles, and pin descriptions that you have on your board titles and/or board descriptions, to really pull your whole Pinterest account together into a well optimised account for the platform.
Conclusion
When you take time to follow through on the tips I’ve provided in this post to keyword optimise your Pinterest boards, and you learn how to further optimise your whole Pinterest account, you can expect to see your Pinterest account grow and drive organic traffic to other places in your small business over time.
Key takeaways to remember:-
- Search for relevant long-tail keywords inside Pinterest that you can use for board titles.
- Make sure you complete your board descriptions, again with the use of long-tail keywords.
- Optimise your pins by making sure they match the boards they are being pinned to.
- Complete your Pinterest optimisation by making sure your Pinterest profile (bio) is also keyword optimised.
- Maintain a consistent pinning strategy for the platform.
- Stay on top of changes to Pinterest strategy, and use the most current strategy that Pinterest wants you to use.
- It is better to do your work and research keywords upfront to optimise your account, than to show up and wing it, and see little in the way of results.
BONUS MATERIAL: 50 BEST PINTEREST TIPS FOR YOUR SMALL BUSINESS
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