Three Critical Priorities You Need To Focus On Every Day In Your Small Business

Sometimes it’s super easy for female small business owners working from home to focus on the wrong things in their daily business life. There are three critical priorities you should have eyes on in your small business, and these can often be missed or skipped in favour of other tasks

I know you’ll have a long list of to do’s not only for your small business, but for your life.

Day in, day out, week in, week out, month in, month out, year in year out, the to dos never stop. 

As small business owners, we wear many different hats (often because we’re working in our businesses solo or with limited support). Regularly we can find ourselves with so many different to dos we know we need to get done, that the very volume of those to dos causes us to become stuck, to procrastinate, and to not make much progress at allSome to dos can be tasks that we don’t feel confident about, or that drive fear into the heart of us, or are things that we just don’t like doing, and therefore we put them off.

We can very easily start to run our small businesses in the wrong way – focusing on the things in our business we like to do, rather than the things we should be doing. There’s a problem with that. Because in our small businesses, day by day, we have to become adept at focusing on the priorities, whether we like the work that comes alongside those priorities or not.

The three key priorities you should have focus on in your business every single week are:

• Identifying the quickest and best ways to grow your audience.
• Figuring out the quickest and best routes to make sales and earn more money in your business.
• Always working to leverage your skill and expertise as a small business owner.

Day by day, week, by week if you’re not paying enough attention to these three key areas of your small business, doing the work that you need to do in each, you’re potentially putting your business in a very fragile position.

Let’s go a little deeper into each of these areas, and let’s start with growing your audience. I’m not talking about the amount of followers you have over on Instagram here, I’m talking about your list.

Every week in your small business, lead generation should be a priority. That means you should have strategy to encourage all those people on your social platforms, your blog, podcast, youtube channel etc., to take a deeper leap with you, by joining your mailing list. Once you have people on your list, you should then be committed every week to sending out emails to help build relationships with the people who have joined that list.

I would suggest that a greater percentage of small business owners do not pay enough attention to this, preferring instead to try and build their audiences and sell to those audiences in the social spaces. Nothing to say you can’t do that. But a big part of your social strategy should be to take those people to your mailing list as quickly as you can.

Every week, your small business mailing list strategy should include:

• How to take people from your social media, blogs, podcasts, YouTube channels, websites/marketplace platforms or events, and get them on to your list?
• How to engage with the people on your list so that you start to build deeper relationships with them.

I can categorically say that a large percentage of  female small business owners are not paying enough attention to lead generation, don’t have enough strategy around lead generation, do not make lead generation one of the biggest priorities in their business. In not paying attention to this, they build small businesses on weak foundations.

Your mailing list still sits at the heart of your business. It’s not going anywhere any time soon. It’s stable and has been since the internet began.

Every week, you should have strategy around how you’re going to take people from all of the “edge of the circle”  spaces (social, podcasts, blogs etc), and move them towards the inner circle of your small business by getting them on your mailing list.

Priority number two that all female small business owners should have focus on is effective daily and weekly planning. Why? Because doing so helps you to organise your daily business life in a way that means instead of keeping your focus only on the things you like to do, you’re identifying the priorities that will lead to the best sales and growth instead.

Playing around with your brand aesthetic, creating more products and services to add to the many you already have out there that aren’t selling, trying to go viral on Tik Tok, these are not the daily business activities that will lead to your growth.

Day by day you need to work to a to do list that you pull from the bigger list of tasks you have on your plate in your small business, and those day to day to dos should be focused on the priorities that are: what can you do today to grow your audience, what can you do today to encourage people to join your mailing list, and what can you do today to get more sales in the bag.

The third priority you should have focus on in your small business is learning. Every week identifying what learning you can accomplish that will help you make your business better, help make you a better female business owner, help make your business even better for the audience you’re showing up to serve.

There’s a cheesy saying “failing to learn is learning to fail”. There’s a huge amount of truth in those words. Learning should stay by your side week in and week out throughout your business life.

The Three Critical Priorities You Should Focus On In Your Small Business

Day in and day out, those priorities should be:

• Building your email list.
• Finding ways to sell more of your products and services.
• Learning how to get better at business.

If you need help getting to grips with these three key priorities in your work from home small business, why not become part of my community inside my Unstoppable Club, you’ll get all the support you need over there. Click Here To Find Out More.

Catch you again real soon.

Jenny